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- Global Strategy and Leadership
- Subject outline
- Module 1: An introduction to strategy and leadership
- Module 2: Understanding the external environment
- Module 3: Understanding the internal environment
- Preview
- Operating model
- Understanding key stakeholders
- Assessing current performance
- Strategic drivers
- Operational drivers
- People and organisational drivers
- Big data—deeper and faster analysis
- Qualitative analysis
- Summarising overall performance
- Where can we go in the future?
- Summary
- Reading
- Suggested answers
- References
- Module 4: Product and market development
- Preview
- Product and market options
- New product development
- New market development
- Development of new geographic markets
- Common modes of entry into new geographic markets
- Exporting
- Licensing
- Franchising
- Strategic alliances
- Joint ventures
- Foreign direct investment in wholly owned foreign enterprises
- Acquiring an existing overseas organisation
- Mergers and acquisitions
- Investing in greenfield operations
- Advantages and disadvantages of different entry modes
- Other approaches to strategic options
- Innovation
- Accountants in the era of ‘big data’
- Accounting issues in global strategy
- Summary
- Appendix
- Readings
- Suggested answers
- References
- Module 5: Developing the strategic plan
- Module 6: Strategy implementation
- Module 7: Leading the strategy
- Preview
- What is leadership?
- Identifying leadership attributes
- Transformational leadership
- Strategic leadership
- The nature of strategic leadership
- The role of leaders in strategic thinking and decision-making
- Business intelligence and data analysis (BIDA)
- The role of leaders in strategic analysis
- The role of leaders in setting direction
- The role of leaders in strategy formulation and selection
- The role of leaders in implementing strategy
- Leadership and ethics
- Summary
- Reading
- Suggested answers
- References
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